Events Confidential: Do you have a fear of automation?

Learn from event mentorship program expert May Silvers as she discusses how she overcame her fear of automation and how it helped her business grow.

Automation... The word used to send shivers down my spine. I was afraid of and HATE technology because every time when I was working on a huge project, something ALWAYS happen to the darn computer not saving my updates and worst still, I couldn’t find my files!!!

So when people tell me to automate my event planning services, I was like “Nope. I will stick to my word document and PDF files, thank you”.

As my event business and coaching business grow, I am BURIED with tons of paperwork, manually sending email responses when leads contact me, sending out questionnaires for each lead and client, making proposals and contracts, making invoices and manually charging credit cards.

I am a super efficient eventrepreneur, mind you, but I could not keep up with all the work that needs to be done even though I had templates to work off with. Finally, I decided there MUST be a way to understand the whole technology and automation thingy. I decided to take the time to learn and implement the automation necessary in my businesses to keep my sanity and protect my time. BEST. DECISION. EVER.

So, I am going to ask you.. Are you experiencing the same resistances to automation and technology as I did?

Are you afraid of automating your services because of these reasons:

  • you lose the personal touch with your leads and clients

  • you feel that you are losing control of what you are doing

  • you are not tech savvy, it takes too much time to set up the automation

Well, these fears are all valid. If you have resistance to automation just like I did, don’t feel bad because I was once in your shoes.


If you want your business to grow and scale, you need to have a shift in your mindset. It’s only when I started automating my businesses, that’s when I saw rapid growth in my businesses. I made the shift by telling myself:

  • Automation is necessary for my business if I want to grow and scale

  • Automation allows me to have more time available so I can actually focus more on client service

  • Automation allows me to have more time available to focus on profit generating activities by using automation on repetitive tasks

  • I don’t NEED to automate everything. I only need to automate parts of my businesses that do not require any live interaction between my lead/client and I

It all starts with the decision to make that shift in your mindset that “Yes, learning how to automate my business and letting go of some control is intimidating and scary, but I need to do this so I can protect my time, and be the CEO that I am meant to be”.

Also be mentally prepared that this will NOT be an easy transition, you will most likely experience a ton of frustrations, and it will require a whole load of patience and perseverance to not give up and go back to your old inefficient ways of growing your business.

If you are ready take back your time and start incorporating automation into your business, I recommend these two Client Relationship Management softwares:

HoneyBook: HoneyBook is great for event professionals who just started implementing automation and also for event profs who likes to keep things simple and use the platform to do call scheduling, handle inquiries, create proposal, contracts and collect payments. Here is my affiliate link that will help you save 50% on your first year of subscription.

Aisle Planner: Aisle Planner is great for event professionals who are experienced in using automation and wants to level up. Aisle Planner has a lot of fancy tools like creating mood boards, floor plans, seating chart and timeline. Here is my affiliate link that will help you save 25% on your first 3 months of your subscription.

 Note: You need to be a first time user for these platforms. If you had previously created an account, you can take advantage of these savings by creating a new account.

If you need help to speak to someone who had struggled the same struggles as you and came out the other side where I am now truly acting like the CEO that I am meant to be, drop me a comment or click the link below and let’s chat!

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If these are the areas that you are struggling with, I can help you.

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I’m May!

Event Planner & Strategist,
EVENTrepreneur, Coach & Mentor, Wife, Mom.


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