The cornerstone of any thriving event planning business is effective lead generation. In the first installment of a two-part series, master event planner and business coach, May Silvers, focuses on three fundamental strategies for generating leads: the power of referrals, the potential in reactivation, and the advantage of renewal.
May explains that referral marketing involves building strong relationships with vendors, venues, and past clients who can refer new leads to your business. She emphasizes the need for these referral partners to be familiar with your brand, services, and pricing in order to make effective referrals and advocate for your brand. Revisiting prospects that have previously shown interest can uncover untapped opportunities. May explains the process of reactivating these leads by re-establishing contact at just the right moment to capture their business. Renewal strategy centers on your existing client base and their forthcoming events. May discusses practical ways to stay connected with former clients, ensuring your event planning services remain their first choice.
Traditional marketing still holds value in the digital age. May breaks down how participation in trade shows, networking events, and direct outreach can substantially expand your lead pool. Shifting to digital avenues, May clarifies the role of SEO, social media presence, and email marketing in establishing online credibility and enhancing visibility to prospective clients. When it comes to paid lead strategies, May outlines how popular platforms can streamline the lead acquisition process, though she advises a balanced approach to using these tools.
This episode is packed with actionable advice on lead generation that will help you to build a robust pipeline. Be sure to join us for part two, where we’ll continue to uncover effective lead generation strategies for your event planning business.
As you are planning for a successful 2024, May offers listeners a very special early bird offer for her upcoming in-person event on December 2nd in Ft. Lauderdale, FL which is focused on creating your vision and strategic planning for next year!
• “Lead generation is probably one of the biggest challenges that a lot of entrepreneurs face.” (01:44 | May Silvers)
• “What’s your sales activities calendar? Do you have a calendar? Does it guide you on which day of the week you’re going to do what activities? Which day of the month you’re going to do what activities? If you don’t have that, you don’t have a sales outreach strategy.” (26:08 | May Silvers)
• “Paid leads platforms are great because it’s no longer sweat equity, you don’t have to work a long period of time to get leads.” (26:48 | May Silvers)
• “You should always spread out your lead generation strategies across traditional marketing, digital marketing, and paid leads platforms.” (29:10 | May Silvers)
Join me at our last in-person event for 2023 at Fort Lauderdale, Florida on Dec 2 2023!
Early bird pricing expires on Nov 19 2023!
Click here to hear what the attendees who attended our Vision & Strategic Planning 2023 had to say about the event!
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