The Buying Psychology of a High-End Buyer – Episode 145

The Buying Psychology of a High-End Buyer – Episode 145

“If you want to attract high-end buyers, you need to constantly work on these three factors: your energy, the trust, and also your level of experience,” says May Yeo Silvers. In this episode, May delves into the psychology of high-end clients in the event planning industry. She discusses how the decision-making processes of these clients differ from those of more price-conscious shoppers, and she stresses that beyond expertise, a planner’s energy and ability to foster trust are crucial differentiators.


May recounts a personal anecdote about how she stood out among seven other planners to secure a high-end client, emphasizing the role of transparency, moral integrity, and positive energy. She highlights the importance of using social media and personal interactions to display one’s personality and values, asserting that self-awareness and authenticity are fundamental in building trust and attracting high-end clients. May encourages planners to embrace their unique qualities and invest in ongoing personal development.


Listeners are invited to join May’s community, the Unstoppable EVENTrepreneur, which is dedicated to enhancing both business skills and personal growth. This community provides a supportive space for planners to thrive and evolve. Click here to discover more about what the Unstoppable EVENTrepreneur community offers.



• “If you want to attract high-end buyers, you need to constantly work on these three factors: your energy, the trust, and your level of experience.” (04:55 | May Silvers) 

• “You must first consider, do you have the skillset? When you’re talking to a potential client, especially a high-end client, you have to consider if you have the skillset to even execute what they say they need you to execute. Once you have the skillset, then you need to start working on building trust and also your energy. That’s why I always say that not everyone is your client and you are not everyone’s planner or designer because some people are drawn to certain energy. (07:27 | May Silvers)

• “Don’t be afraid to showcase your personality. Don’t be afraid to showcase who you are as a person, and don’t be afraid to state your point of view, your opinion, because that is how your potential client is going to know you and decide, ‘Do I like this person? Do I want to work with this person?’ The level of expertise, a service, and a product can be copied. Your personality, your vibe cannot. This is where they’re going to make a distinction.” (24:26 | May Silvers) 



Your business will NOT outgrow you. If you want your business to grow, YOU must grow FIRST.


Business tactics and strategies will only take you this far. To get a TRUE breakthrough, it comes from WITHIN you. Your self awareness of who you are and what you need to work on INTERNALLY is YOUR SILVER BULLET to success that is sustainable. That is why I have incorporated personal development zoom calls in our LIVE support community. Coupled with savvy business skills, you will be UNSTOPPABLE.


If you have been looking for a community where you can ask questions, learn from others who have walked the path before you so you avoid making costly mistakes and wasting time and get the emotional and mental support as you continue your EVENTrepreneur journey, look no further! Click here to find out what the Unstoppable EVENTrepreneur community offers.

Connect with May at: [email protected]






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I’m May!

Event Planner & Strategist,
EVENTrepreneur, Coach & Mentor, Wife, Mom.


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