Are you tired of your website not showing up on Google? Do you want to learn the secrets of SEO and how it can transform your event planning business? In this episode, host May Silvers interviews SEO expert Sara Dunn. Sara shares her background in digital marketing and how she got started in the events industry. She explains that SEO stands for search engine optimization and is the art of influencing where a website shows up on search engines like Google. Sara emphasizes the importance of using keywords that potential clients would search for when optimizing a website. She advises event professionals to think about what their ideal clients would search for and incorporate those keywords into their website content.
When comparing SEO to other outlets like Google ads, Facebook ads, and organic social media outreach, Sara acknowledges that SEO may not be the right fit for every business. However, she emphasizes that SEO is ideal for long-term strategists who want to do something right that will pay off over time. She believes that SEO is the only strategy that is free, only needs to be done once, and continues to bring in new clients year after year.
If you’re ready to reach rockstar status on Google, Sara’s ready to be your geeky best friend that shows you how it’s done! For those interested in learning more about SEO, Sara offers her Wedding SEO Bootcamp program, which teaches event professionals how to set up SEO on their websites in just two weeks.
Quotes:
• “SEO is the art of influencing where your website and your business shows up on search engines.” (06:11 | Sara Dunn)
• “The most common mistake is not thinking about the actual keywords that your ideal clients would be searching for.” (21:23 | Sara Dunn)
• “SEO is the only strategy that is free, that you only have to do once, that keeps paying off for you year after year.” (31:59 | Sara Dunn)
• “The most transformative way to learn SEO is to actually learn the step-by-step process of everything you need to know.” (35:58 | Sara Dunn)
Links
We completed the 2 part series of Lead Generation last week. This week, we highlighted one of the lead generation strategies, Search Engine Optimization, SEO for short. If you have enjoyed today’s episode and want to learn more SEO tips from Sara, click on this link to access more resources!
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