When it comes to running an event planning business, many new entrepreneurs will take any business they can get. While it is important to have opportunities to work, the best way to generate recurring business is to work for the right people. In today’s episode, host May Yeo Silvers offers strategies that will help you attract the perfect customer.
To begin finding the right client, May explains you must look within yourself because your ideal client will be some version of you. It is important to ask yourself what kinds of events you want to plan, where they take place, and who is paying for them. Staying true to yourself, and your goals will not only attract the right people, but it will also repel those who don’t appreciate who you are and what you have to offer.
Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of self-awareness, establishing relationships with vendors, and engaging in social media so you can position yourself to reach clients that will bring you the business that you love.
Quotes
• “Your ideal client is some version of you.” (02:09-02:13)
• “If you’re going to plan an event, you want to be planning an event that you actually enjoy planning.” (03:08-03:16)
• “When they are building their business, they fall into the trap of money scarcity and believe they must close every single lead, even when the lead is not the ideal client.” (05:33-05:44)
• “Stay true to who you are because you will start attracting people who you want to work with and what you’d like to do.” (06:22-06:30)
• “Create rapport and relationship with venues you like so that they can refer the leads to you.” (10:40-10:45)
• “When you’re planning an event for a client who’s your ideal client, you better make sure you show up like a CEO.” (15:13-15:20)
• “Market yourself at the events where your ideal clients are.” (16:13-16:17)
• “It is not only important to attract your ideal client, but it’s equally important to repel the people you don’t want to work with.” (18:42-18:49)
Links
Connect with me at: [email protected]
Website: events4anyone.com
LinkedIn: www.linkedin.com/in/mayyeosilvers
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilvers
FB private group: https://www.facebook.com/groups/events4anyone
