“Planning a ticketed in-person event? Avoid these common mistakes!” In this episode of the Unstoppable Eventrepreneur Podcast, May Yeo Silvers, an experienced event planner, shares valuable insights on the key considerations when hosting a ticketed in-person event. May announces an exciting three-part series on planning and hosting ticketed in-person events. She shares that each episode will cover different aspects of event planning, including common mistakes, ticket pricing, sales strategy, and sponsorships.
When crafting an event agenda, it is crucial to prioritize the needs and wants of the attendees over those of the host. This common mistake often occurs when event planners focus on their own preferences and fail to consider what the attendees actually want. By putting the host’s needs and wants first, the event may not be as beneficial or engaging for the attendees. For instance, the host may have a personal preference for an oceanfront venue, but the attendees may prioritize cost reduction over location. Similarly, without input from attendees, hosts may prioritize the wrong topics or the wrong level of information for their guests. To avoid this mistake, event planners should actively gather data and feedback from potential attendees. By considering the needs and wants of the attendees, event planners can create an agenda that is tailored to their interests, resulting in a more successful and engaging event.
• “The deciding factor is, to pick a venue, is the venue, does it have a conducive facility that people can learn from you?” (16:45 | May Silvers)
• “So there’s no point talking about the topics that I want to talk about, even though I think it’s beneficial for them. But I must first make sure that I talk about the topics that they want me to talk about. And if time allows, then I will include the topics that I want to talk about. OK? So you want to be able to collect data to find out What do they want you to talk about? And not just you talking about the things you want to talk about, okay?” (19:34 | May Silvers)
• “I want to be able to have time to network with the people who’s there with me or who are the other attendees and also have some workshop incorporated in it so we can implement and do some work in addition to listen to you teach.” (21:17 | May Silvers)
• “Three months before the start date of the event, you need to be able to already sell enough tickets to cover at least 50% to 75% of the cost of the event.” (27:55 | May Silvers)
• “You don’t want to just move on so fast without spending time to audit your whole process and also the return on investment, was it worth your time and money to do this event? (35:17 | May Silvers)
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