More followers won’t grow your business if you don’t know who they are or why they’re there.
May Yeo Silvers is setting the record straight on one of the biggest social media myths in the event planning world: follower count does not equal business success. So what does matter? Who’s following you, why they’re interested, and what kind of connection you’re willing to build.
Are your followers potential clients? Referral partners? Or just passing through? May shares how to spot the difference and why engaging with the right people whether through a simple thank-you message or a thoughtful question can lead to real opportunities. This episode is packed with reminders for anyone who’s tired of chasing numbers and ready to focus on strategy.
May also talks about the value of stepping outside of social media and building a more well-rounded marketing approach. If you’re serious about growing your business, consistency, clarity, and connection matter far more than your stats. Want to go deeper? May offers her Business Kickstart Bundle, a 24-course program designed to help EVENTrepreneurs strengthen their sales, marketing, and mindset. Learn more about it here: https://learnwith.mayyeosilvers.com/kickstart-24ob47oto67-podcast
Quotes
• “The number of followers does not dictate how much business you ultimately do.”
• “You need to understand who exactly is following you and why they are following you. The why is so important.”
• “This photographer, when they are thinking of who to refer to their clients who are looking for a wedding planner, you are on their radar because they follow you and you consistently show up with great content.”
• “So you could have a very small following but if you put in the time and effort to work on who is following you and who you should follow, you are going to see significant results in the amount of leads and referral that you’re going to get.”
• “Social media is the easiest lift. It’s free, and it only takes up sweat equity time.”
Links
An effective marketing strategy consists of more than 1 way to market yourself. Once you find out what is working, you stick to it and do more of it. Simultaneously, you MUST continue to do more than that 1 marketing outreach activity. You do NOT want to put all your eggs in 1 basket.
A savvy business owner will always have more than one marketing strategy. If you are wondering what other marketing activities you should incorporate into your marketing strategy. Check out the Business Kickstart Bundle I created specifically for event planners, designers and decorators!
Inside the 24 courses bundle, I dedicated an entire module on Marketing. The strategies mentioned in the bundle are the same strategies I apply in my day to day event planning business and it has brought me tremendous success and consistent revenue. Click on this link to check it out!
Connect with May at: [email protected]
Website: www.mayyeosilvers.com
LinkedIn: https://www.linkedin.com/in/mayyeosilvers/
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
