“If they can’t find you, they can’t pay you.” For any business, visibility is essential. In this episode, May Yeo Silvers gets straight to the heart of why many entrepreneurs struggle with sales, breaking it down into three core reasons that often go unnoticed.
Are you making it easy for potential clients to discover your business? Sporadic social media posts or a static website aren’t enough. May challenges listeners to think about whether their marketing is consistent, aligned with their personality, and actually reaching the right audience.
May also asks: Are you speaking to the people who truly need and value your services? Selling to the wrong crowd—or worse, failing to address your clients’ core needs—could be why you’re not closing deals.
This isn’t about doing more; it’s about doing it smarter. Drawing from her extensive experience in the events industry, May shares actionable insights and real-world examples, offering clarity and solutions for these common pitfalls. Ready to refine your approach and connect with your ideal clients? Tune in and take the first step!
Quotes
• “You need consistent marketing, and it’s important to find a marketing style that suits your personality. In my ‘Events4Anyone’ Facebook group, I shared a tutorial on choosing a marketing strategy based on your resources—whether you have more time or money—and your personality type. Evaluating these factors helps you develop a consistent strategy to let people know you have something to sell. Remember, if they can’t find you, they can’t pay you.” (03:41 | May Yeo Silvers)
• “If you’re selling the product to the wrong people, they may not see the need for it right now. Without a strategy to entice them to buy now, they also might not see that what you’re offering is something they actually want. Additionally, they may not be able to afford it, or your price could be too high. They might want your service and want it now, but if your pricing is wrong, that could be a barrier.” (05:39 | May Yeo Silvers)
• “In order to upsell, you must first satisfy their core needs, then you upsell your other services that you can very confidently speak about.” (27:46 | May Yeo Silvers)
Links
If knowing how to sell is your Achilles heel, check out our FREE private facebook group: Events4Anyone-A-Z guide to help you start and grow your events business. Inside the facebook group, there is an entire module called “Slaying Sales” where I have several free videos teaching you how to SLAY SALES! Here’s the link to join the group.
If you want more hands on help where you ask questions and also learn from others who have walked the path before you, our LIVE SUPPORT community could be what you are looking for. Click on this link to find out what the community offers!
Connect with May at: [email protected]
Website: www.mayyeosilvers.com
LinkedIn: https://www.linkedin.com/in/mayyeosilvers/
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
