When it comes to the content that you post online, you want every potential client to gain a positive perspective of you and your services. To appeal to high-end customers, you must consider the context of your content. In today’s episode, host May Yeo Silvers discusses the importance of perception, and how to create an impression that will attract the right customers.
A picture can indeed paint a thousand words, especially online. So when it comes to your online image, May explains that you want to create a perception that does two things: show your customers that your services are luxurious, and communicate to them that only you have the expertise and resources to provide them with their dream event. In addition to your pictures and videos, you want to be mindful of the word choice that goes with them. Rather than using phrases like “budget-friendly,” tailor your content to look professional and high-end because you get one chance to make a lasting first impression.
At the end of the day, the market will perceive whatever you want it to perceive so it is important to strengthen the delivery of your message. Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about how you can build an online presence that leaves customers with a perception of exceptional events.
Quotes
• “The market will perceive whatever you want it to perceive.” (01:05-01:11 | May)
• “When people are scrolling through their social media and they come across a picture of your work, a perception of value is created.” (02:45-02:56 | May)
• “Pictures can paint a thousand words, but we also have to look at the words that you use. Anything that gives a perception that you will work with any prices, or you are very reasonably priced, will give a perception that a client can bargain with you.” (10:28-11:02 | May)
• “Instead of trying to attract customers by using price as a bait, you’re going to want to attract them by evoking their emotions. Show them why they need to work with you by bringing attention to how much time they can save and what exactly the value is that you can bring to them.” (12:14-12:32 | May)
• “You need to create a radiant perception so when people see your work, they know you’re not cheap, but you are worth it because the work that you do is exceptional.” (13:09-13:19 | May)
Links
Connect with me at: [email protected]
Website: events4anyone.com
LinkedIn: www.linkedin.com/in/mayyeosilvers
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilvers
FB private group: https://www.facebook.com/groups/events4anyone
