Have you been attracting the wrong type of clients instead of ones who are aligned with your style of working? Host May Yeo Silvers suggests that the underlying issue may lie in a lack of honesty between yourself and a prospective client.
If you are typically a people-pleaser, it may be more difficult for you to say no to a potential client even if your intuition is telling you upfront that they will not be a good fit. You may hesitate to set expectations and honor your own boundaries in favor of trying to work and communicate in the way the client prefers. Ultimately, this does both yourself and that client a disservice, because neither of you are well-aligned. To attract your ideal client, be upfront and honest about your style of working and communicating, and encourage your clients to be honest with you about their desired working style and expectations.
By qualifying that you and a potential client are a match before ever getting into rates or contracts, you create an environment of authenticity and honesty. This also helps you to honor your own boundaries and not agree to take on a client for the wrong reasons such as people-pleasing or monetary need.
Quotes
• “What went wrong was in that sales conversation nobody was being honest.” (6:07-6:13 | May)
• “You are the leader in the sales consultation and you need to lead the conversation by creating an environment that your potential client can be themself to tell you how they want things done.” (6:28-6:45 | May)
• “I basically set the boundaries and expectations at the very beginning.” (9:35-9:38 | May)
• “Before I drop my fee, I want to know whether I like this person.” (12:53-12:57 | May)
• “A lot of entrepreneurs, not just event planners, who said that they are not attracting the ideal client, it’s because they’re not being honest. They are not being honest with themself of what they want. They are also not being honest with their clients, and they are also not encouraging their clients to be honest with them.” (15:16-15:39 | May)
Links
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